Project Brief:
Design a premium logo and packaging identity for Demeter, a Greek-inspired sparkling beverage brand made from natural ingredients.
The name Demeter- drawn from the Greek goddess of harvest- emphasizes the product’s connection to nature, purity, and abundance. The logo features an elegant line illustration of the goddess adorned with a crown of corn and leaves, framed in an ornate baroque-style crest and crowned to evoke nobility and tradition.
The pastel-toned cans enhance the luxurious, refined appeal while reflecting the fruit-infused flavors like blackberry, pom citrus, peach ginger, and cherry. The overall aesthetic combines classical mythology with a clean, upscale modern presentation.
